Research
Hearst digital knows women online and we aim to provide expertise on the digital space, to demystify online audience behaviours.
Online is a core touch point for women, if you don't communicate with them online you run the real risk of losing a valuable opportunity to influence them. - 63% of Hearst digital site users are ABC1
- 84% of Hearst digital site users access the internet daily
- 92% have ordered/bought a product online
- On average in the past 3 months have spent around £350 online
Source: Forrester May 2007
The average internet user is evolving...
- Among 25-34 year olds women spend more time using the internet than men
- In this age group, 2.18m young women users account for 55% of total time spent online
- By comparison, just 1.83m 25-34 year old men in the UK use the internet.
Ofcom communication report August 2007
handbag.com and ivillage.co.uk teamed up with the IAB and I-level generator consulting to find out what women care about on the Internet and how their opinions impact upon the nature of UK online advertising.Click here to see the research developed with the IAB
Despite current perceptions, there is a huge opportunity online with 35+ women:
82% use the internet daily, 94% have bought services/products online
Hearst digital provides a platform to interact with this group of women seamlessly in their everyday lives.
We believe there are four critical elements that Hearst digital needs to deliver for your brand to make your advertising and brand messages truly effective:
- Well-defined targeted audiences
- Correct reader mindset
- Relevant context
- Creative advertising inventory