Specifications: Handbag

Shockwave Flash Files

Information for Creative Agencies and Designers: For set up instructions please click below http://www.macromedia.com/resources/
richmedia/tracking/designers_guide/
To assign a clickTag for your advertisement, the following click commands need be coded into the Button Action of the swf file,enabling the click to be counted:

on (release) {
getURL (_level0.clickTag, "_blank");
}

Note: "_blank" is included to ensure click opens up in a new window. Please also supply:

1. swf file formatted as per the above link
2. Default gif (for users who do not have a flash plugin)
3. Click through url

Dynamic Advertising

For more information regarding Hearst digital's use of Rich Media advertising including: Shockwave Flash, HTML, Tangozebra including; (Toast/Overlays and Transitionals), Interstitials, Unicast Superstitials, Eyeblasters, Dynamic HTML and Eyewonder contact the Hearst digital traffic team prior to sending creative.

For all information on Eyeblaster specs and regulations, please visit http://origin.www.eyeblaster.com/knowledge/rich_media_formats/

For all information on Tangozebra specs and regulations, please download http://origin.www.eyeblaster.com/onesheet/
All creative will be tested and checked for compatibility prior to site approval and going live.

3rd party serving

Please send advert tags/fragments/locations to Susannah Pool.

Creative deadlines

For Gifs or 3rd party served creatives please provide the creative at least 3 working days prior to campaign start date. For Rich Media creatives please provide the creative at least 5 working days prior to campaign start date.

Contact

For more information regarding campaign uploads, campaign delivery, and all other traffic queries please contact the Traffic team on 020 300 44030. For more details regarding advertising rates and available inventory contact the Sales team on 020 300 44000.