Press

The luxury fashion & cosmetics brand Dior today expands its online advertising strategy by unveiling a glamorous new microsite. The product of Dior’s growing relationship with top women’s website handbag.com, www.diorbackstage.co.uk has been specially created to launch Dior’s new Backstage Make-up collection.

Visitors to www.diorbackstage.co.uk can enter a competition to win a makeover for a group of friends from Dior’s make-up artist, Jamie Coombes. They can also chat to Jamie in a live forum, and try a complimentary sample of Dior’s latest mascara, Diorshow Black Out. Other attractions include the chance to discover the latest make-up artist tips and techniques, brought to life by professional make-over demonstration videos.

Marking a shared commitment to online creativity, www.diorbackstage.co.uk will be co-branded Dior and handbag.com. handbag is published by The Hearst digital Network, and www.diorbackstage.co.uk was created by designers at Hearst digital.

Rachel Leon-Wardrop, Group Product Manager of Make-Up & Events at Dior, said: “We are very excited about the potential of this creative online approach. www.diorbackstage.co.uk allows handbag.com readers to engage with Dior's world famous make-up artist and enables Dior to have a direct conversation with handbag’s audience.”

Alicen Stenner, Group Digital Marketing Director of Hearst digital, said: “We are delighted to see such a luxury brand embracing the wealth of creative advertising opportunities on handbag. The team have worked hard to produce an utterly gorgeous site and I think our handbag readers are going to love it.”

For further information please contact:

Kate Taylor
Kate.taylor@hearstdigital.co.uk
07866 853 401

About handbag

handbag was the first dedicated women’s lifestyle website to launch in the UK, and is now the market leader with over 1.1 million unique readers every month*.

handbag is a stylish, glamorous, trusted and informative editorial title providing the inside track for busy women online on everyday important issues like relationships, health, careers and beauty. With the luxury look of a glossy and the lightening reactions of a daily, handbag offers a breadth of coverage from expert writers, establishing a powerful reputation as the leader in a crowded field.

Launched in 1999, the title was acquired by the National Magazine Co. in October 2006 alongside its subsidiary sites getlippy.com, aimed at 18- to 30-year-old women, allaboutyou.com for women aged over 35 and gomamatoday.com, a pregnancy and birth site. handbag is part of the company’s Hearst digital network. 

About The Hearst digital Network

The Hearst digital Network, a division of National Magazines, publishes the following websites: www.handbag.com, www.netdoctor.co.uk, www.getlippy.com, www.allaboutyou.com, www.babyexpert.co.uk, www.cosmogirl.co.uk, www.cosmopolitan.co.uk, www.prima.co.uk, www.goodhousekeeping.co.uk, www.youandyourwedding.co.uk,  www.countryliving.co.uk, www.menshealth.co.uk, www.runnersworld.co.uk.

About The National Magazine Company

The National Magazine Company is a wholly owned subsidiary of Hearst Corporation established by William Randolph Hearst in 1910.  NatMag publishes 15 consumer titles in the UK: Coast, Company, CosmoGIRL!, Cosmopolitan, Cosmopolitan Bride, Country Living, Esquire, Good Housekeeping, Harper’s Bazaar, House Beautiful, Prima, Prima Baby, SHE, You & Your Wedding, and Zest.  The group publishes a further two magazines, Men’s Health and Runner’s World, through a joint venture known as NatMag Rodale and three large scale weeklies, Best , Reveal and Real People through a joint venture known as ACP-NatMag.

*ABCe audit October 2006, www.handbag.com – 1,162,614 unique users, 20,719,734 page impressions