Press

Despite what the fashion experts may say about the popularity of stylish “manbags”, handbag.com has discovered that resistance to the trend still runs deep, even in the stylish media industry...

As part of promotional activity surrounding May’s “National Handbag Month”, the sales team at top women’s website handbag.com have invited their agency contacts to join in the fun by contributing a limerick on the subject of manbags or handbags.

For the chance to win a Miu Miu handbag, or an iPod, Xbox 360 Console and a Ferrari experience day, entrants had to complete the following limericks:

Ode to a Handbag
There was a young lady called Kate
Who needed some tips for her date...

Ode to a Man-bag
There was a young man called Tag,
Who loved his new, chic, man-bag...

Alicen Stenner, Group Digital Marketing Director, said:

“We were particularly amused by the number of people who think that manbags are still just a bit girly. National Handbag Month has been a great opportunity to see just how much women love their bags – I think men who believe you can’t be macho and carry a stylish bag are missing out! But we have been delighted with all the limericks sent in, there’s clearly loads of literary talent out there, even if most of them were too smutty to print...”

(see below)

A Selection of the Limericks Submitted:

There was a young man called Tag,
Who loved his new, chic, man-bag,
It went well with his dresses,
And long flowing tresses,
Whenever he stepped out in drag
Adam Crispin, Bray Leino

There was a young man called Tag,
Who loved his new, chic, man-bag,
He went on a date,
And assumed he looked great,
But the girl thought he'd come in drag.
Matt Brayley, Bray Leino

There was a young man called Tag,
Who loved his new, chic, man-bag,
He was sexually active,
So stocked it with contraceptive,
In case he got a girl home for a... cuddle
John Graeme Campbell, Outrider

There was a young lady called Kate
Who needed some tips for her date,
"For the ultimate style
take a Fendi and smile
And don’t forget to be fashionably late"
TBC

There was a young lady called Kate
Who needed some tips for her date,
So she called up her ex
Who said ‘you don’t need condoms for sex’
A mistake, she’s now 3 weeks late!
Simon Delany, Target Live

For further information please contact:

Kate Taylor
Kate.taylor@hearstdigital.co.uk
07866 853 401

About National Handbag Month

Handbag.com is crammed full of everything you could ever want, taking it’s inspiration from the role a real handbag plays in a woman’s life. In celebration of the joy of bags, handbag.com have declared May to be National Handbag month. The month includes a host of discounts and offers on the site, including the chance to win a designer handbag every day in May. There is also a poem, “Handbags”, written by award-winning poet Kate Bingham, and the chance for users to enter their own poems into a competition to be published in handbag.com’s Little Pink Book diary. A wide-ranging survey into women’s relationship with their bags, is shortly to be released.

About Handbag.com

Handbag.com was the first dedicated women’s lifestyle website to launch in the UK, and is now the market leader.

Handbag is a stylish, glamorous, trusted and informative editorial environment that provides the inside track for busy women online, on everyday important issues like relationships, health, careers and beauty. With the luxury look of a glossy and the lightening reactions of a daily, Handbag.com offers a breadth of coverage from expert writers that has established its reputation as the leader in a crowded field.

Launched in 1999, it now includes the subsidiary sites company.co.uk, aimed at 18- to 30-year-old women, allaboutyou.com for women aged over 35 and gomamatoday.com, a pregnancy and birth site.

The Handbag network was acquired by the National Magazine Co. in October 2006.

About The National Magazine Company

The National Magazine Company is a wholly owned subsidiary of Hearst Corporation established by William Randolph Hearst in 1910.  NatMag publishes 15 consumer titles in the UK: Coast, Company, CosmoGIRL!, Cosmopolitan, Cosmopolitan Bride, Country Living, Esquire, Good Housekeeping, Harper’s Bazaar, House Beautiful, Prima, Prima Baby, SHE, You & Your Wedding, and Zest.  The group publishes a further two magazines, Men’s Health and Runner’s World, through a joint venture known as NatMag Rodale and three large scale weeklies, Best , Reveal and Real People through a joint venture known as ACP-NatMag.

About The Hearst digital Network

The Hearst digital Network, a division of NatMag, publishes the websites for NatMag magazines, including the Handbag network.