Good Housekeeping
Lively, stylish, and classic, yet always contemporary!
Good Housekeeping is rewarding these online women with practical
solutions and achievable inspiration.
Net observer Spring 2007
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2 million page impressions
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150,000 unique users
Reader Profile
- Average age is 51
- Average household income is £51,257
- 73% are ABC1 v
- Good Housekeeping readers are savvy, affluent women who are family orientated as 90% agree that family is the most important thing in their life
Forrester May 2007
Good Housekeeping readers react to advertising**
- 73% say advertising on the internet creates a positive image for a brand
- 60% agree advertising on Good Housekeeping has helped them Make better purchasing decisions.
- 72% of Good Housekeeping readers can relate to advertisements on the site and they interest them
- 94% of Good Housekeeping readers have bought a product online in the last 3 months, spending an average of £371.31
